Matches Fashion

London-based luxury fashion retailer

(Learn how and when to remove this template message) is a London-based global luxury retailer for men and women. The business operates online and via four London stores, and runs No.23, a private-shopping townhouse. was co-founded by Tom Chapman and Ruth Chapman in 1987.


  • 1 History
  • 2 Key People
  • 3 See also
  • 4 References
  • 5 External links


Tom Chapman and Ruth Chapman opened the first Matches store in Wimbledon Village in 1987.

Key People[edit]

  • Tom Chapman (Co-founder)
  • Ruth Chapman (Co-founder)
  • Ulric Jerome (CEO 2015-2019)
  • Ajay Kavan (CEO 2020-)

See also[edit]

  • Farfetch


External links[edit]

  • Official website
  • MatchesFashion duo step back after successful shift to online sales The Telegraph
  • Matches co-founder Ruth Chapman on fashion, family and Inspector Morse The Telegraph
  • London fashion chain Matches gets £20m boost London Evening Standard
  • [1] The Financial Times

Coordinates: 51°27′33″N 0°7′55″W / 51.45917°N 0.13194°W / 51.45917; -0.13194

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